In a beauty world dominated by standardized production, we’ve long been used to the logic of “choosing the right shade from a limited selection”:
Popular shades are out of stock, niche colors don't show up well, and when we finally find something we like, we're often put off by the unfamiliar chemical names on the ingredients list.
But at Chach, we believe: True beauty shouldn’t be about settling—it should be as unique as your personality and style, carrying your own distinct mark. This is the essence behind the launch of the Chach DIY Beauty Kit—it’s not just a set of products, but a key that lets you take control of your own beauty
Here, the ingredients are transparent, the shades are yours to define, and safety is guaranteed. Every creation is a conversation with your own personality
✨ Experience 1: Transparent Ingredients, True Beauty is Peace of Mind
Have you ever been confused by the ingredients list on the back of a beauty product, staring at terms like “phenoxyethanol” and still not understanding them? Worried about irritation for sensitive skin or the long-term effects of chemical ingredients?
Chach DIY Makeup Kit solves your “ingredient anxiety” from the source:
Visible ingredients: Plant-based pigments, organic plant oils (jojoba oil, sweet almond oil), and natural plant waxes.
No additives: No hidden chemicals, no confusing symbols.
Peace of mind while creating: When you mix your own shades, you know that every drop that touches your skin is natural and safe.
This sense of “personal involvement” is something no pre-made product can replace. It's perfect for sensitive skin, expectant mothers, or anyone who loves clean beauty
✨Experience 2: Custom Mix, Your Shade, Your Definition
Want a “vibrant orange with fine shimmer”? Missing the “smoky rose” that’s been discontinued? Or maybe you want to mix a “milky brown + bean paste pink” to match today’s outfit?
At the Chach DIY Workstation, you are your own color artist:
From "finding" to "creating": In the past, you searched for “a shade that works for me”; now, you’re creating “the shade that represents me.”
When friends ask, “What’s the name of that color?” you can proudly reply: “I made it myself.” This one-of-a-kind gift of creativity makes makeup feel even more special.
✨Experience 3: Share the Creation, Intentions Are More Precious Than Gifts
New twist on a girls' night out: It’s not just about tea time anymore, but gathering together to mix your own lipsticks and exchange your “creations.”
The most heartfelt gift: Create a nourishing nude for your mom, make a bold red for your best friend, and add a handwritten note—this is a gift that conveys both health and heartfelt intentions.
Each DIY lipstick is not only a unique work of art, but also a gift full of emotions
This experience holds the heart of Chach's brand essence.
Many people ask us: Why create a DIY beauty kit?
The answer comes from the experiment of Chach’s founder, Lina. Because of her sensitive skin, Lina couldn’t find a suitable lipstick, so she began experimenting with plant-based extracts and oils. When the first “additive-free lipstick” successfully colored her lips without any irritation, she realized: Beauty can be both pure and personalized.
Today, we bring this “surprise” to more people. We hope that when you mix your ingredients and create your own custom shade, you can feel the natural, pure, and one-of-a-kind beauty that this process brings.
Ready to begin your creative journey?
Put aside the "settling" options and unleash your artistic inspiration.
Mix a one-of-a-kind lipstick that’s uniquely yours and become the master of your own beauty.
Shop the Chach DIY Beauty Kit now and make every makeup application a beautiful encounter with your own personality.