The Origin of the Story: Why Chach Chooses the Harder Path of "Natural" Beauty?
In an age that prioritizes speed and efficiency, Chach has chosen to embrace handcrafted, small-batch production. Behind this choice is not just a business decision, but a true story of passion and perseverance.
Before Chach was born, our founder, Lina, like many others, was on a quest to find the perfect beauty products. However, as someone with sensitive skin, each attempt at beauty came with the cost of lip irritation and dryness. She couldn't help but wonder: Why can't beauty be effortless?
This simple question became the starting point of the entire Chach journey.
A trip to Yunnan opened a new world for her. The ancient herbal blush-making technique there left her in awe—local women extracted colors from plants and minerals, creating makeup that was natural, healthy, and full of vitality. This journey convinced her that beauty should come from nature and nourish both body and soul.
Back home, a small laboratory became the birthplace of her dream. No large team, no complex chemical formulations—just careful selection of natural ingredients and countless adjustments to the perfect formula.
Pure Formulas: We use only plant-based colors and nourishing ingredients, strictly avoiding synthetic dyes, chemical preservatives, and mineral oils. Our focus is on creating truly gentle and non-irritating beauty products.
Cruelty-Free Principle: We believe that beauty should never come at the cost of suffering, which is why all of our products are cruelty-free and never tested on animals. They are truly vegan beauty products.
Handcrafted Tradition: We adhere to small-batch, handcrafted production. This is not about inefficiency, but ensuring that each product is carefully crafted, embodying the warmth and artistry of handmade work.
From the first herbal lipstick that surprised our friends to today’s product range, including natural lip balms, herbal eyebrow pencils, and fun DIY beauty kits, our journey has been filled with challenges and hasn’t been easy. But we have never regretted choosing this "harder" path.
For us, Chach is not just a brand; it’s a commitment to gentle care for sensitive skin, a firm promise of pure and safe beauty, and a practice of integrating ancient Eastern wisdom and aesthetics into modern daily life. What we offer is not just products, but a reassuring, sustainable approach to a beautiful lifestyle
Explore our full range of natural beauty products, crafted with passion and care, and experience the perfect balance of beauty and peace of mind