OUR STORY

About Chach

At Chach, we believe that true beauty arises from nature’s gentle touch and the sincerity of craftsmanship. It’s more than just a lipstick, a blush, or a bottle of serum— t’s a lifestyle grounded in purity, peace of mind, and love. We embrace the sensitivity of the skin and celebrate nature’s healing power, turning every makeup ritual into a tender moment of self-connection.

Our Founder

I’m Lina, the founder of Chach, and for ten years I’ve lived with sensitive skin. During that time, I tried nearly every makeup product available—foundations that left my skin red, eyeshadows that made my eyelids itch, and even the lipsticks I wear every day caused irritation.

I often asked myself: Must the pursuit of beauty always come at the expense of sensitive skin?

Guided by a commitment to natural purity, I founded Chach. In a small studio tucked away in the city, I began extracting pure essence from rose petals, blending it with beeswax and plant-based vitamin E to create a soft, moisturizing lipstick. After countless trials, the first handcrafted lipstick for sensitive skin was born—natural in color, silky in texture, and safe, non-irritating.

Our Design

The design inspiration for Chach comes from the gentle warmth of the East and the modern minimalist aesthetic. Drawing from flowers, herbs, and fruits, every shade and every scent carries the healing energy of nature.

Each of our products is made in small, handcrafted batches:

• We insist on using plant-extracted ingredients and avoid adding any irritating chemicals.

• Every step of production is carefully controlled to preserve the most authentic texture and color.

• Guided by eco-friendly principles, our packaging is recyclable, and our production process is cruelty-free.